The Richmond Flying Squirrels — Preseason Power
Our team had a problem— no one was excited about our presentation.
To combat this, we did everything we could to raise hype before presentation day. In doing so, we realized we shared many pain points with our clients, The Richmond Flying Squirrels. As we figured out how to utilize our presentation’s ‘preseason’ to its full potential, we walked away with a strong list for the Squirrels to utilize during creating their own preseason advertisements.
Made in collaboration with Sami Davis, Jake McKay, and Tómas Williamson.
Role
Strategist and Researcher
Dates
October — December, 2025